ISBNコード 9780750681100

Planning Research in Hospitality and Tourism/BUTTERWORTH HEINEMANN/Levent Altinay

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コード番号 9780750681100
コードタイプ ISBN
JANシンボル
商品名 Planning Research in Hospitality and Tourism/BUTTERWORTH HEINEMANN/Levent Altinay
発売日 2007年
商品ジャンル 本・雑誌・コミック > 洋書 > BUSINESS & SELF-CULTURE
コメント Planning Research in Hospitality and Tourism provides a concise and clear approach to planning research projects which are a necessity in most hospitality and tourism courses taught at degree level. The text considers the particular characteristics of the hospitality and tourism industry, whilst providing a balanced approach toward both quantitative and qualitative methods of research. The text also carefully considers the international aspect of the industry and the people it employees, which supports the books aims of: * Providing an excellent understanding of the basic principles of conducting research, in a straight forward no nonsense guide* Carefully considering the particular characteristics of the hospitality and tourism sectors in relation to embarking on a research project in the area* Including in each chapter an International Dimension section, as well as case studies, questions and reflections on the research process
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商品詳細情報

著者名 Levent Altinay Alexandros Paraskevas
出版年度 2007
出版社名 BUTTERWORTH HEINEMANN
言語情報 ENG
ページ数情報 247
フォーマット代表(名称) Paperback
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