ISBNコード 9780749450830

Living the Brand: How to Transform Every Member of Your Organization Into a Brand Champion/KOGAN PAGE/Nicholas Ind

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コード番号	9780749450830
コードタイプ	ISBN
JANシンボル
商品名	Living the Brand: How to Transform Every Member of Your Organization Into a Brand Champion/KOGAN PAGE/Nicholas Ind
発売日	2007年
商品ジャンル	本・雑誌・コミック > 洋書 > BUSINESS ＆ SELF-CULTURE
コメント	This updated edition of "Living the Brand" demonstrates how a participatory approach can enhance employee commitment, improve service standards, and focus effort to deliver business goals. Ind shows that employees flourish in organizations where they identify with the brand, and organizations flourish when the brand creates meaning for the employee.
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