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The packaging of food and its implements has takes many forms throughout the ages from the sanitary to the recognizable, the utilitarian to the avant-garde. While an absolute necessity for human life, the aesthetic and cultural requirements of food have often been overlooked. New trends and materials have led to a unique opportunity for the packagers of today to enhance and elevate ones culinary experience by speaking to our minds as well as our stomachs. Often reflective of a companys core values and seldom a happenstance, great packaging can merge many considerations of lifestyle from the artistic to the sustainable - into one cohesive statement or identity. Some provide interactive escapes, others a call to presence, as investigating the vessel itself becomes an act of ceremony. Explore the latest trends through numerous up to the minute case studies, each distinct with regards to product, materials, branding requirements and consumer experience. |
